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Empowering Students through Aiku on Campus: Go-To Market Strategy Guest Lecture, in collaboration with SBM ITB

Aiku with the School of Business and Management, Institut Teknologi Bandung (SBM-ITB) organised “Aiku on Campus” community event on 22 May 2023. The event focused on the topic of Go-To Market Strategy, aiming to provide students with real-world insights into implementing effective strategies for introducing Artificial Intelligence (AI) solutions in the Indonesian market. The event served as an excellent platform for knowledge exchange, fostering a collaborative learning environment among industry professionals, Aiku representatives, and aspiring business talents.

Aiku, a renowned Software Consulting Company based in Germany, has a strong commitment to supporting education and empowering students globally. Aiku on Campus is a flagship program launched by the company, specifically designed to engage with educational institutions and provide students with valuable industry exposure. By partnering with esteemed academic institutions like SBM ITB, Aiku on Campus aims to bridge the gap between theory and practice, offering students opportunities to enhance their skills and knowledge through real-world experiences.

Nila A. Windasari, MBA Ph.D, Assistant Professor at School of Business and Management, Institut Teknologi Bandung said “it is important for the Business School to engage with the industry practitioners about how the marketing practices are really applied to businesses. Aiku on Campus brings a lot of perspective on the AI business and how to implement its Go-to-Market Strategy.”

Aiku_Aiku on Campus_SBM ITB

SBM ITB students, alongside SBM-ITB Lecturer Nila A. Windasari, MBA, Ph.D. (first from the right, first row), pose with Aiku CEOs Soraya Rosadha (second from the right, first row) and Siegfried Eckstedt (first on the left, first row) during the Aiku on Campus event.

Siegfried Eckstedt, CEO at Aiku said “Aiku on Campus is a program where we come to universities to share perspectives and experiences with students. We enjoyed this program because we have been students ourselves and learn from the students as well.”

Soraya Rosadha, CEO at Aiku said “today we had lectures, discussions, and presentations. We completed the session with the business competitions where the students worked in groups to showcase their strategies in implementing their Go-To-Market strategy.”

The chosen topic of Go-To Market Strategy was an ideal choice, as it aligns with Aiku’s focus on showcasing how AI can be implemented in businesses and enable companies to achieve success. Learning AI as students is crucial in today’s world, offering a competitive edge and unlocking a multitude of career opportunities. AI knowledge enables students to tackle complex problems, drive innovation, and make data-driven decisions, benefiting companies across sectors.

By leveraging AI, businesses can optimize operations, automate processes, gain valuable insights, and enhance customer experiences. AI-driven solutions improve efficiency, increase productivity, identify market trends, and drive business growth. Embracing AI empowers students to thrive, shape a better future, and make a meaningful impact on their careers and the companies they work for.

Aiku on Campus with SBM ITB is an integrated part of Marketing Management courses at MBA Young Professional program. On class students have learned necessary concepts in marketing. With Aiku on Campus, students exercise their skill with real situation problems of Aiku expansion plan in Indonesia. Students gained valuable insights into the Artificial Intelligence business domain, Indonesian market analysis, target audience identification, and strategic planning, allowing them to develop a comprehensive understanding of how to successfully implement AI in businesses.

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Aiku_Aiku on Campus_SBM ITB_Winners

The winners of the Aiku on Campus business competition celebrate their exceptional talent and innovative thinking during the event.

The Go-To Market Strategy guest lecture, facilitated by SBM ITB and Aiku on Campus, aimed to foster students’ problem-solving capabilities and critical thinking skills. The case study and interactive sessions challenged students to analyse market trends, identify target audiences, and devise innovative strategies for successful market penetration. The practical approach adopted during the event enabled students to develop essential skills that can be directly applied in real-world business scenarios.

In line with Aiku’s mission to enable individuals to unlock their full potential and bring their ideas to life through technology, the partnership with SBM ITB serves as a strategic alliance to achieve shared objectives. By collaborating with educational institutions like SBM ITB, Aiku aims to empower students with the knowledge and skills necessary to thrive in the digital age.

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